ConSensys

INVISIBLE NORTH

The team at Super Machine partnered with Invisible North to create an animation package that complemented Ethereum’s campaign for THE MERGE, Ethereum’s transition to a scalable proof-of-stake system. It was crucial for us to utilize the right rhetoric to attract the general population, who was otherwise excluded from joining the crypto conversation.

Using Invisible North’s illustrations, we included kinetic typography and imagery to take the audience through a portal into Ethereum’s different worlds, which highlighted each new feature in the Ethereum 2 network.

Setting the typography into the scenes, while transitioning to and from title cards allowed us to create cut downs for multiple social media ratios. Planning out our design phase to allow for a huge number of ratios being delivered made this project such a success.