Dollar General

TANGIBLE VISION

Super Machine and I worked alongside Tangible Vision to develop a graphics package for Dollar General’s 2022 Purpose Meeting. The project was to create renderings and a design thematic that would be appropriate for eleven screens, 140 ft. wide and 24 ft. tall. We employed a museum-style aesthetic, using designed glass panels, to display Dollar General’s history through key moments. The audience was taken through a tour of the company’s history through impactful visuals, which was emphasized by a “grand opening” perspective-shifting moment paired with transitions and pertinent branding.