Upshop

Super Machine Studio

Myself, Trevor Morgan, and the team at Super Machine had the opportunity to work with a up and coming startup in the food retail space, Upshop. Mike and his team needed to show up big and create their own grocery retail event, Altitude. I was tasked with figuring out a light hearted and creative way to highlight the benefits of interconnecting different systems within a grocery store in Upshop. This was both a promotional video for their event as well as helping create a new design system for them to use across all other media and the event branding iself. 

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The style was a hit and I was then tasked with creeating a booth design for them to show up at various other retail conventions. I worked with a fabrication company to figure out an easily installable system for the airplanes and created full graphic designed panels for the exterior of the booth with the help of Lina Bahri.